![]() ![]() ![]() ![]() The feeling was they saw the film, they loved the film and they wanted to help the film get the nomination."īeckman viewed the film's best animated feature Annie nomination in December as a good sign, but still, he was preparing himself for disappointment as Tuesday's Oscar nominations announcement approached. We told everyone we knew to tell everyone they knew to vote for it. We got screeners handed out at every animation event we could find. We reached out through ASIFA (the organization that votes on the animation Annie Awards). "We invited people to our one-week Oscar-qualifying run in LA. "We did a million industry screenings in LA," Beckman said. GKIDS' president and the festival founder/director, Eric Beckman, said his company immediately launched its grass-roots Oscar push, forgoing the standard expensive ad-based campaign and instead using social media and old-fashioned word-of-mouth to target the sizable animation community in Los Angeles, where most of the academy's animation committee is based. When its domestic distribution rights became available in November, the New York festival's newly created spinoff company, GKIDS Films, snatched them up. It garnered raves on the film festival circuit, including its summer New York International Children's Film Festival-sponsored showing. "Kells," a traditional hand-drawn feature, debuted at the Berlin International Film Festival last February and was released in Ireland, Belgium and France soon afterward. ![]()
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